The project aims to explore the concept of "Broadway 4.0" by creating a prototype that brings a version of the myth of Orpheus to life using new and emerging creative technologies. The goal is to expand the narrative dimension, attract new audiences, and reimagine the theatrical experience for the future.
The project aims to explore the concept of "Broadway 4.0" by creating a prototype that brings a version of the myth of Orpheus to life using new and emerging creative technologies. The goal is to expand the narrative dimension, attract new audiences, and reimagine the theatrical experience for the future.
The project aims to explore the concept of "Broadway 4.0" by creating a prototype that brings a version of the myth of Orpheus to life using new and emerging creative technologies. The goal is to expand the narrative dimension, attract new audiences, and reimagine the theatrical experience for the future.
Role
Experience designer
Creative Technologist
Role
Experience designer
Creative Technologist
Timeframe
1 month
Timeframe
1 month
Collaborators
Karina Shethia
Collaborators
Karina Shethia
Project Brief
Project Brief
Project Brief
Bring a version of the myth of Orpheus to life by new and emerging creative technologies: 1) Expand the narrative dimension. 2) Attract new audiences. 3) Re-imagine the theatrical experience for the future.
Bring a version of the myth of Orpheus to life by new and emerging creative technologies: 1) Expand the narrative dimension. 2) Attract new audiences. 3) Re-imagine the theatrical experience for the future.
Bring a version of the myth of Orpheus to life by new and emerging creative technologies: 1) Expand the narrative dimension. 2) Attract new audiences. 3) Re-imagine the theatrical experience for the future.
Background Research
Background Research
Background Research
TARGET AUDIENCE
TARGET AUDIENCE
TARGET AUDIENCE
CHALLENGES
CHALLENGES
CHALLENGES
STRATEGIC INSIGHTS
STRATEGIC INSIGHTS
STRATEGIC INSIGHTS
RESEARCH - SPACE ANALYSIS
RESEARCH - SPACE ANALYSIS
RESEARCH - SPACE ANALYSIS
We begin our creative exploration by analyzing the space use of the broadway show. Except for the show time when people remain in seats, they stay around the lobby before and after the show. The total time could be up to 60 minutes.
We begin our creative exploration by analyzing the space use of the broadway show. Except for the show time when people remain in seats, they stay around the lobby before and after the show. The total time could be up to 60 minutes.
We begin our creative exploration by analyzing the space use of the broadway show. Except for the show time when people remain in seats, they stay around the lobby before and after the show. The total time could be up to 60 minutes.
RESEARCH - TIME ANALYSIS
RESEARCH - TIME ANALYSIS
RESEARCH - TIME ANALYSIS
We continue our creative exploration by figuring out the audience journey in time sequence. While our audience are highly engaged during the show, they are lack of engagement before the show or even after the show.
We continue our creative exploration by figuring out the audience journey in time sequence. While our audience are highly engaged during the show, they are lack of engagement before the show or even after the show.
We continue our creative exploration by figuring out the audience journey in time sequence. While our audience are highly engaged during the show, they are lack of engagement before the show or even after the show.
CREATIVE APPROACH
CREATIVE APPROACH
CREATIVE APPROACH
So we intent to merge the gap between our desired state of the audience engagement and their current state. They way we are going to do this is to make use of the pre-event and post-event time by adding meaningful touch points to the space people stay during those time period.
So we intent to merge the gap between our desired state of the audience engagement and their current state. They way we are going to do this is to make use of the pre-event and post-event time by adding meaningful touch points to the space people stay during those time period.
So we intent to merge the gap between our desired state of the audience engagement and their current state. They way we are going to do this is to make use of the pre-event and post-event time by adding meaningful touch points to the space people stay during those time period.
DESIGN CONCEPT
DESIGN CONCEPT
DESIGN CONCEPT
DESIGN PRINCIPLES
DESIGN PRINCIPLES
DESIGN PRINCIPLES
DESIGN OBJECTIVES
DESIGN OBJECTIVES
DESIGN OBJECTIVES
TOUCHPOINTS
TOUCHPOINTS
TOUCHPOINTS
VISITOR JOURNEY
VISITOR JOURNEY
VISITOR JOURNEY
LIVE DEMO
LIVE DEMO
LIVE DEMO
VISITOR JOURNEY
VISITOR JOURNEY
VISITOR JOURNEY
REFLECTION
Embarking on the "Broadway 4.0" project was a great journey that reshaped my understanding of storytelling through the lens of cutting-edge technology. While some of the project journey had some constraints as we are the beginners of Touchdesigner, learning while using also allowed us to creatively explore and realize the challenges and potentials of Broadway show.
Our endeavor aimed to achieve three core objectives:
Enrich the narrative experience, making it more immersive and interactive for audiences, thereby extending the life and relevance of traditional stories in today's digital age.
Attract a broader audience base, including those who might not typically engage with Broadway shows.
Enhance accessibility and durability, ensuring that the magic of theater can be experienced all the time, even after the show ends.
We recognize that there are still many potential next steps to further elevate the work we have currently done. Here are some of them:
Further explore the integration of emerging technologies to see how they can enhance storytelling without overshadowing the narrative itself.
Expand our collaboration with artists and technologists to include more diverse perspectives, enriching the project's creative depth.
Continuously evaluate and iterate on our approach to storytelling, ensuring we remain at the forefront of narrative innovation.
Embarking on the "Broadway 4.0" project was a great journey that reshaped my understanding of storytelling through the lens of cutting-edge technology. While some of the project journey had some constraints as we are the beginners of Touchdesigner, learning while using also allowed us to creatively explore and realize the challenges and potentials of Broadway show.
Our endeavor aimed to achieve three core objectives:
Enrich the narrative experience, making it more immersive and interactive for audiences, thereby extending the life and relevance of traditional stories in today's digital age.
Attract a broader audience base, including those who might not typically engage with Broadway shows.
Enhance accessibility and durability, ensuring that the magic of theater can be experienced all the time, even after the show ends.
We recognize that there are still many potential next steps to further elevate the work we have currently done. Here are some of them:
Further explore the integration of emerging technologies to see how they can enhance storytelling without overshadowing the narrative itself.
Expand our collaboration with artists and technologists to include more diverse perspectives, enriching the project's creative depth.
Continuously evaluate and iterate on our approach to storytelling, ensuring we remain at the forefront of narrative innovation.
Embarking on the "Broadway 4.0" project was a great journey that reshaped my understanding of storytelling through the lens of cutting-edge technology. While some of the project journey had some constraints as we are the beginners of Touchdesigner, learning while using also allowed us to creatively explore and realize the challenges and potentials of Broadway show.
Our endeavor aimed to achieve three core objectives:
Enrich the narrative experience, making it more immersive and interactive for audiences, thereby extending the life and relevance of traditional stories in today's digital age.
Attract a broader audience base, including those who might not typically engage with Broadway shows.
Enhance accessibility and durability, ensuring that the magic of theater can be experienced all the time, even after the show ends.
We recognize that there are still many potential next steps to further elevate the work we have currently done. Here are some of them:
Further explore the integration of emerging technologies to see how they can enhance storytelling without overshadowing the narrative itself.
Expand our collaboration with artists and technologists to include more diverse perspectives, enriching the project's creative depth.
Continuously evaluate and iterate on our approach to storytelling, ensuring we remain at the forefront of narrative innovation.